"What happens when a design legend and computer art pioneer, an experimental musician, and an information designer join forces to create the brand identity for a two-hundred-year-old product?"  >> John Maeda with Giorgia Lupi and Kaki King A data-driven brand identity +

Visual identity for the largest online cultural institution dedicated to US women’s history.

The ‘W’ symbol suggests a movable placard or folding display system, an apt metaphor as the virtual museum moves toward hosting exhibitions in physical spaces.

The symbol can appear in flat color, or act as a frame or window for photos and images about women and history. [A proyect by Pentagram]

Capt, Brand and Identity by Bunch Studio, UK

New Forum Synergies Brand