"What happens when a design legend and computer art pioneer, an experimental musician, and an information designer join forces to create the brand identity for a two-hundred-year-old product?"  >> John Maeda with Giorgia Lupi and Kaki King

National Women's History Museum Brand Identity. Visual identity for the largest online cultural institution dedicated to US women's history. The "W" symbol suggests a movable placard or folding display system, an apt metaphor as the virtual museum moves toward hosting exhibitions in physical spaces.

BEELINE VELO 2, Industrial design of a super simple bicycle navigation device with road-rating feedback contributing to a smart routing algorithm. "The new routing algorithm means that for the first time, riders are able to contribute road ratings in real time while cycling".

Beautiful Speakers by Bang & Olufsen

Here's a fashionable speaker you can carry with you and thanks to the precise Bang & Olufsen engineering, it won't disappoint in the performance department. The attractive leather strap is removable so it can look fabulous either in the home or on the go.

Contemporary museums and their brand image (es).

El museo contemporáneo y su imagen de marca.