iF DESIGN AWARD 2025: Gewiss Brand Identity & Packaging System

Central to this transformation is the 'Bicky'—a visual element inspired by Gewiss' iconic logo. Complemented by unique brand experiences through sound, imagery, and animations, the redesign embodies innovation and connectivity.

"What happens when a design legend and computer art pioneer, an experimental musician, and an information designer join forces to create the brand identity for a two-hundred-year-old product?"  >> John Maeda with Giorgia Lupi and Kaki King

National Women's History Museum Brand Identity. Visual identity for the largest online cultural institution dedicated to US women's history. The "W" symbol suggests a movable placard or folding display system, an apt metaphor as the virtual museum moves toward hosting exhibitions in physical spaces.

Beosound Shape system by Bang & Olufsen

Wall-mounted modular speakers built to grow with you. Beosound Shape is a uniquely flexible speaker system that can grow and evolve with the changing ways you live. Rearrange the tiles to form a new pattern, change the colours when you redecorate or add more tiles to boost sound performance or acoustic damping properties.

BEELINE VELO 2, Industrial design of a super simple bicycle navigation device with road-rating feedback contributing to a smart routing algorithm. "The new routing algorithm means that for the first time, riders are able to contribute road ratings in real time while cycling".

Contemporary museums and their brand image (es).

El museo contemporáneo y su imagen de marca.